From F1 to Land-Rover, from the USA to India, our management leadership and engineering department has attracted key individuals with strong experience and credentials that support the technology-driven focus of Tevva; ensuring the delivery of truly world-class, next generation EV trucks and technologies that the market place, our customers, and the environment demands.
We support employee-led innovation which has enabled us to demonstrate real product differentiation in our trucks and technologies which have won significant recognition and industry kudos through independent testing and validation.
Our management team:
CEO and Founder
Asher is a former Israeli navy submarine officer who worked out that the proactive advance management of battery usage and re-charging (standard practice in submarines) was the key to overcoming the greatest barrier to the electrification of freight trucks – range anxiety.
In common with most serial entrepreneurs, Asher’s route to becoming the founder and CEO of Tevva was less than direct. Following an MBA at IMD, Switzerland, Asher’s first business interest was in EV batteries. His company EVida was heavily involved in battery swap technology as used during the Beijing Olympics. Evida secured what was, at the time, the world’s largest EV battery contract – only to see the customer company fold before the contract could be fulfilled. This was the catalyst for Asher to ‘pivot’ and move up the value chain to set about producing vehicles – but trucks rather than cars, because the truck sector was one which was entirely ignored by all the other manufacturers. Today, Tevva is beginning full commercial production, supplying some of the world’s largest truck fleets.
Alan Malby CEng MS
Executive Chief Engineer
Alan Malby has 30 years’ experience in the automotive industry working for vehicle manufacturers. Alan has been responsible for product release to millions of automotive platforms. Alan has over 10 years’ experience in commercial electric vehicles obtained from over 20 million electric fleet miles.
Studying Engineering with The Royal Navy, Alan has held leadership roles from the outset of his career. As Lead Engineer with Ford Motor Company he was responsible for powertrain diagnostic software release to volume programmes in Europe and China.
His global powertrain engineering responsibility at Smith Electric Vehicles Corporation, included representing the business with key international account customers, helping to deliver a world first, electric vehicle telematic system.
Michael Black has 30 years’ experience as a finance professional in the automotive, pharmaceuticals, on-line services and materials science industries. For most of that time he has worked for growth stage technology companies and has been involved in business strategy and planning, private and public market fund raising, a Nasdaq IPO and several M & A transactions.
He gained his degree in Management Studies from the University of Cambridge and began his career financing sales of commercial vehicles to Africa and South America with Leyland DAF and studying for his Chartered Management Accountancy qualification. Then, after 10 years in the pharmaceuticals industry, he joined Cambridge Display Technology where he ultimately became Chief Financial Officer. After the successful exit of CDT, he became CFO of first AlertMe.com, an internet-of-things company which was ultimately sold to British Gas and then Nexeon Limited, a developer of silicon anode materials for lithium ion batteries.
Sales & Marketing Director
David joined Tevva with broad experience in road transport, market research, market strategy and B2B sales. Himself a 5th generation transport contractor encompassing heavy long distance operations and overnight courier, he has a wealth of ground-up knowledge of the real issues facing fleet and transport managers. He has held consulting roles focused on market entry strategies, business development processes and teams and board level logistics recruitment and has an MBA from Durham.
Richard Lidstone-Scott has more than 20 years experience in the automotive industry. With significant experience of delivering multi-million dollar engine programmes for Ford Motor Company, including the revolutionary V6 and V8 Lion diesel engines.
After working for Jaguar Land Rover on the first, stop-start Freelander programme, he moved into the tech start up arena focusing upon remote vehicle emission analysis, driver behaviour and fuel saving before joining Tevva in late 2014.
At Tevva, Richard is focussed on vehicle delivery, and stakeholder communication.
Steven Ewers joined Tevva in April 2017 as Programme Manager, from Triumph Group, where he worked as mechanical design and project engineer. Prior to joining Tevva; Steven’s background is within the civil aerospace and defence industry, working as an engineer on Head-Up Displays (HUDs) and Helmet Mounted Displays (HMDs) for Lockheed Martin F-35, Sikorsky CH-53K and Eurofighter Typhoon. Steven now provides Operational Management, encompassing strategic and detail planning, ‘compliance of production’ of builds and resource management for Tevva’s production.
Jacqui Johnson has more than 20 years’ experience in HR, working in a variety of industries including engineering & construction.
Jacqui has held many leadership roles and has extensive knowledge and experience in recruiting, employment law, organisational planning and development, employee engagement and development.
Jacqui is a key support to the engineering, commercial and management team at Tevva in this high growth phase, and is instrumental to Tevva’s success in both talent acquisition and retention.