CEO & Founder
Asher defined the strategy that for electric trucks to be adopted in significant numbers to make an impact on climate and air quality, they needed to be capable of working as hard as a diesel truck can – all day, every day. They needed to be equal or lower cost than diesel trucks and lastly must deliver on their green credentials. He believes, that applying these three criteria to the product development and design strategy, in that order, is the best way to create the tipping point required for the uptake of green trucks by fleets at scale (rather than just a few specialist vehicles on short restricted routes).
Following a few years of development and collaboration with leaders in logistics, including extended in-service trials in the London fleet of UPS, Tevva is now gearing up for series production of 7.5 -19T (Class 5-8 trucks) supplying some of the world’s largest truck fleets.
Asher has been a part of the EV revolution for over a decade. Before Tevva, Asher was the founder of Evida Inc, a developer and manufacturer of lithium-ion battery systems for electric cars and buses. (One of the first EV projects Asher was involved in was the electric buses at the Beijing Olympics in 2008).
Asher is frequently sought out for his clear views, outspoken style and ability to connect concepts in a new way. For example, Asher’s first career was a submarine officer and much of the inspiration for the Tevva truck’s game-changing predictive software energy management (the patented PREMS system) was drawn from diesel-electric submarine technology.
Asher graduated first in class from the Israeli Naval Academy and has a Master of Business Administration from IMD in Lausanne, Switzerland.
Sales & Marketing Director
David joined Tevva with broad experience in road transport, market research, market strategy and B2B sales. Himself a 5th generation transport contractor encompassing heavy long distance operations and overnight courier, he has a wealth of ground-up knowledge of the real issues facing fleet and transport managers. He has held consulting roles focused on market entry strategies, business development processes and teams and board level logistics recruitment and has an MBA from Durham.
Alan Malby CEng MSc
Executive Chief Engineer
Alan Malby has 30 years’ experience in the automotive industry working for vehicle manufacturers. Alan has been responsible for product release to millions of automotive platforms. Alan has over 10 years’ experience in commercial electric vehicles obtained from over 20 million electric fleet miles.
Studying Engineering with The Royal Navy, Alan has held leadership roles from the outset of his career. As Lead Engineer with Ford Motor Company he was responsible for powertrain diagnostic software release to volume programmes in Europe and China.
His global powertrain engineering responsibility at Smith Electric Vehicles Corporation, included representing the business with key international account customers, helping to deliver a world first, electric vehicle telematic system.
Richard Lidstone-Scott has more than 20 years experience in the automotive industry. With significant experience of delivering multi-million dollar engine programmes for Ford Motor Company, including the revolutionary V6 and V8 Lion diesel engines.
After working for Jaguar Land Rover on the first, stop-start Freelander programme, he moved into the tech start up arena focusing upon remote vehicle emission analysis, driver behaviour and fuel saving before joining Tevva in late 2014.
At Tevva, Richard is focussed on vehicle delivery, and stakeholder communication.
Head of HR and Culture
Jacqui Johnson has more than 20 years’ experience in HR, working in a variety of industries including engineering & construction.
Jacqui has held many leadership roles and has extensive knowledge and experience in recruiting, employment law, organisational planning and development, employee engagement and development.
Jacqui is a key support to the engineering, commercial and management team at Tevva in this high growth phase, and is instrumental to Tevva’s success in both talent acquisition and retention.
Steven Ewers joined Tevva in April 2017 as Programme Manager, from Triumph Group, where he worked as mechanical design and project engineer. Prior to joining Tevva; Steven’s background is within the civil aerospace and defence industry, working as an engineer on Head-Up Displays (HUDs) and Helmet Mounted Displays (HMDs) for Lockheed Martin F-35, Sikorsky CH-53K and Eurofighter Typhoon. Steven now provides Operational Management, encompassing strategic and detail planning, ‘compliance of production’ of builds and resource management for Tevva’s production.
Robin has 35 years international engineering and management experience across various industries including offshore, medical and automotive. This includes extensive project and engineering management experience within highly regulated markets and led to substantial M&A experience. Robin’s automotive experience includes projects with Jaguar Land Rover, Lotus and McLaren. Previously CTO and President of Smith Electric Vehicles, he was responsible for technology development and establishing production and after sales capabilities.